Companhia Athletica Gyms in Brazil chose wisely when they designated Art Director Murilo Melo to dream up new ads for their gyms. Melo decided to go the ironic route and use computer parts to create wall art of men and women in various exercise poses. The message that comes across? Stop spending your days and nights wasting away in front of your laptop or Xbox, and start moving around! In plain Portugese, the ads spell out, “switch your routine for ours.” The dismantled computer parts include a mouse attached to a runner’s leg and a game controller saddled to the hips of a man jump-roping.
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